Type Voice
The first fontshop powered by your voicee
Put the People's Voice in people's hands
The Webby Awards' People's Voice is the award decided by the public — so for its 20th anniversary we wanted to celebrate it with something the public could literally use their voices to make.
As Executive Producer I partnered with Ogilvy NY to turn that idea into a playful, shareable interactive tool.
A typeface generated by your voice
TypeVoice is a fontshop powered by sound: an algorithm reads your pitch, volume and timing and generates a custom typeface in real time. Built in vanilla ES6 with GSAP driving two independent animation timelines — one axis for pitch, one for volume — the whole experience weighs just 1.5MB.
Visitors could share animated GIFs of their font or download the full vector alphabet to use in their own design work.
- unique fonts generated pre-launch
- 10,000+
- total page weight
- 1.5MB
- real-time motion axes
- 2
Awarded across the industry
TypeVoice was recognized at Cannes Lions (Silver — Design & Cyber), D&AD (Yellow Pencil — Typography for Advertising), and The One Show (Silver, plus multiple Merits across Design, Interactive and UX).
- EXECUTIVE PRODUCER FOR WEBBY AWARDS
- Steve Marchese
- AGENCY
- Ogilvy NY
- CHIEF CREATIVE OFFICER
- Corinna Falusi
- CREATIVE DIRECTION
- Chris Rowson, Bastien Baumann
- DESIGN & CREATIVE TECHNOLOGY
- Blake Rutledge
- TYPOGRAPHY
- Lucas Camargo, Justin Au, Robyn Makinson, Weston Doty